If a second session is needed, we book it. It is no exaggeration to say that a website and your online presence are the heart of a modern professional services firm. She sits at her rented desk and works up a logo using her name, and a business card.
The fun part — my favourite book is the Pantone colour book. Here are 10 ideas to bring about change and breathe new life into your business. Start with a sound rebranding strategy. At the least we use one of the best ways to gage how your company is seen: Develop rebranding strategies that better connect with existing clients and prospects.
In a very real way, a website is built on the framework of your messaging architecture. In professional services, it is essential that your employees embrace the new brand. If you are not clear about the business reason driving the effort, you run the risk of wasting a tremendous amount of resources.
Depending what you sign up for with us we may do a complete competitive analysis of your industry. Ask for recommendations from colleagues, meet with at least three, make sure you look at their work and see diversity, yet evidence they can work with your kind of company size, industry, etc.
Look backward, look forward. Next round or so we show colour options for the favourite logo or two if it helps with decisions.
Others fail because they picked the wrong partners to work with. Some rebranding strategies fail because they try to shortcut the process. Issues are asked in a question format to provide the problem to which strategies become the solution.
Ideally after a couple rounds we have a tagline direction nailed down if not the exact words, because then we can start the fun part. We present two to three concepts or more including the tagline, with our recommendation and rationale.
Enter your email to reset your password Or sign up using: How to Get Feedback From Employees 4. Don't limit your business to just one distribution channel.
Brand building is different for professional services. It includes the closer look at your past and future goals from step one. Others are more subtle, such as outgrowing your image.In their case, a rebrand was necessary to encourage growth and clarify their services.
However, if that's not the case for your business, he said, rebranding could do more harm than good. Rebranding -- where a business chooses a new name, symbol or design in order to develop a new identity -- is one of the most difficult and uncertain business decisions entrepreneurs face.
In. Rebranding: How to Approach, Plan, and Execute it Successfully. Posted on December 25, Only then should you move into developing the plan for your new brand.
Figure Out Your New Brand. I’m at the beginning stage of rebranding my business, and although I had a clear picture of what I need to do, I’m only now becoming aware of the. 6.
Plan the transition. You’ve finalized your new brand? You’re just getting started. Now you need a plan to implement it.
Holmes says leaders need to help the organization understand and live the new brand promise. “Plan who changes what and when for your new visual identity.” 7.
Execute everywhere. Rebranding -- where a business chooses a new name, symbol or design in order to develop a new identity -- is one of the most difficult and uncertain business decisions entrepreneurs face.
Before you embark on a rebrand, it’s important to understand what constitutes branding, says Tara Stoutenborough, principal at Strategies, a marketing communications corporation with 30 years of experience in brand development, positioning, messaging and content creation.Download